3D Lenticular Label Printing

3D lenticular labels are labels produced using a special printing technology that can create 3D effects, moving images, or a sense of depth. 3D lenticular labels are produced by printing on 3D lenticular (lens-shaped) surfaces, and these surfaces allow light to refract at different angles, revealing different visuals when viewed from specific angles. These labels are used for product packaging, promotional products, security labels, or custom designs.

3D lenticular labels are labels made using special printing techniques combined with a 3D lenticular lens layer. 3D lenticular lenses transform the image using a specific light refraction technology to give a 3D, moving, or rotating effect.

3D Images: 3D lenticular labels can create 3D effects by adding depth to images.
Animated Visuals: A motion effect can be created where the same label displays a different animated or moving image when viewed from different angles.
High Visual Impact: 3D lenticular label technology adds a dynamic and eye-catching feature to labels, making it a preferred choice for attention-grabbing promotions or luxury packaging.

The production of 3D lenticular labels involves several complex steps. These steps include the combination of 3D lenticular label lenses and special printing techniques.


The 3D lenticular label lens (lenticular sheet), a fundamental component of 3D lenticular labels, consists of micro-lenses or cylindrical lenses arranged on a flat surface. These lenses refract light at specific angles, allowing images to move, gain depth, or display different images.

The properties of a 3D lenticular label (lens density, lens diameter, lens aperture) affect the label's effect. For example, high-density lenses produce sharper 3D effects, while low-density lenses are suitable for moving images.

Making Images 3D or Animated: 3D lenticular labels typically contain several different images. The designer prepares the visuals to be displayed when viewed from different angles. These visuals include effects such as animation, depth, or surface rotation.

The designer transforms the visuals using 3D lenticular label software. This software adapts multiple images to fit 3D lenticular label templates.

The printing process for 3D lenticular labels is a highly specialized and delicate process. The visuals must be accurately positioned on the 3D lenticular label lens.

The designed visuals are printed onto the 3D lenticular label lens using specialized printing machines. This can be done with traditional offset or digital printing machines.

During printing, a different visual (usually a different angle for each lens) is placed for each lens. This creates the effect of providing a different image when viewed from each angle.

After the printing process is complete, the 3D Lenticular Label is coated with a protective lamination. Lamination increases the durability of the label and protects it against external factors (water, dirt, abrasion). It also helps the images appear brighter and clearer.
3D lenticular labels are cut according to the desired shape and size. The cutting process is usually done using digital cutting machines or die-cut machines. In this step, the final form of the label is created.

They are used to create a striking effect, especially on the packaging of high-quality products and luxury brands.
Animated visuals make brands more eye-catching and increase the promotional value of the label.
For pre-counterfeiting protection, hidden effects and security elements can be added to 3D lenticular labels.
Jewelry and Fashion Products: In the fashion industry, 3D lenticular labels can be used, especially on collectible items.