In the clothing industry, hangtags and cardboard labels are elements that fulfill important functions such as the promotion, pricing and branding of products. These labels are used to provide information about the product to customers and to create the identity of the brand.
Hang Tags
Hang tags are labels that are attached to the outside of clothing products and hang from a rope or plastic connection. The basic functions of these labels are as follows:
Brand Identity: The brand, logo or name of the product is promoted.
Price Information: The price, discounted price or campaign price of the product can be included on these labels.
Product Information: Information such as the product's features, content material (cotton, polyester etc.), washing instructions can be included.
Design and Visuality: The design of the label should be compatible with the visual identity of the brand and is selected in a way that will strengthen customer perception.
Various Forms: Swing labels can usually be made of paper, plastic or fabric materials and can be designed in different shapes (rectangular, square, round, etc.)
Cardboard Labels
Cardboard labels are labels made of a harder paper or cardboard. Cardboard labels used in clothing products are especially common because they are low-cost and durable. Cardboard labels are used for the following:
Price Tag: They are widely used as labels indicating the price of the product.
Product Features and Instructions: They can include information such as washing instructions, size information, and place of production.
Brand Information: Cardboard labels are also used to introduce the brand or manufacturer of the product.
High Print Quality: Cardboard labels attract attention with their print quality. Brand image can be strengthened by adding graphics, colors or patterns to them.
Importance of Swing and Cardboard Labels
1. Brand Image and Awareness: Labels reflect the visual identities of brands and provide confidence to consumers.
2. Customer Experience: The quality and informative nature of labels increases customer satisfaction.
3. Product Introduction and Sales: The purchasing process of products is facilitated by price information, care instructions and other explanations.
4. Legal Requirements: Legal requirements such as product content and washing instructions must be included on the labels.
The correct and effective use of these labels in the clothing sector is of great importance in terms of the brand's marketing strategies and customer relations.
